Oral Health Month at Absolute Dental

Colgate and the British Dental Association are partnering during September for Oral Health Month 2014 to raise awareness of the importance of oral health in children.

During Oral Health Month Colgate is re-launching its Bright Smiles, Bright Futures™ campaign in the UK. This campaign is already running in other countries around the world.

Colgate Bright Smiles, Bright Futures™ programme targets improving the oral health of children globally through education and prevention and, since 1991, has helped educate 700 million children across 80 countries worldwide.

As part of the UK Campaign, Colgate is distributing 300,000 oral health packs to schools where teachers of five to seven year-old children can pass on the important message. These packs contain resources designed to help children understand the importance of good oral health from an early age, and build self-esteem and good oral health practises for a lifetime.

Dental practices like Absolute Dental also use this as an added opportunity to engage with children and their families about the importance of oral health and how it contributes to overall health, as part of their ongoing delivery of care.